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Using Machine Data Analytics to Gain Advantage in the Analytics Economy


New technologies that enable big data and sophisticated analytics are becoming key tools in support of these business imperatives. The Black & White paper study is based on primary research survey data that provides deep insights into market dynamics of a key enterprise technology segment through the lens of the “on the ground” experience and opinions of real practitioners across Europe — what they are doing, and why they are doing it.

Key trends and Observations:  

  • Security is the #1 use case for machine data analytics tools
  • IT Operations, tops the list in terms of roles that are using machine data analytics
  • The adoption and fast pace of emerging technologies such as containers and microservices inhibits the ability to get right data, needed for fast decision-making
  • Software-centric companies are more likely to modernize and integrate their BI and operational and security machine data analytics tools, an indication that they understand the business value of machine data
  • Europe leads the US in terms of employing machine data analytics for security use cases and embracing SaaS machine data analytics tools
  • Software-centric companies are more likely to recognize the business value of machine data to a wider variety of users and stakeholders, including head of IT, head of security, line-of-business users, product managers

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